Media relations is a key tool in sharing your message or story with a broad audience. But how do you go from writing a press release to getting media coverage? Is there a secret formula?
Yes and no. As the term suggests, effective media relations is a relationship. It requires understanding the role of the media and your role. It’s about seeing journalists as individuals and looking at media outlets as unique entities with their own audiences and stakeholders.
In this e-book, I will take you through the media relations journey – from understanding what media relations is, to getting the coverage that connects with your audience.