Keynote & Workshop

How to Harness the Power of Storytelling to Make a Personal Connection

Overview

We now have countless technologies and ways to share information, yet the age-old tool of storytelling is still the best way to make a personal connection so people tune in and understand what you’re saying. Storytelling is a powerful tool to use in presentations, meetings, one-on-one conversations and other communications.
 
Too often we focus on what I think is important, what I want people to know instead of taking the time to understand the other person’s needs and interests, and craft messaging that connects to them, not you.
 
Cynthia draws upon her 25+ years of public relations experience to help people use storytelling to breakdown walls, make a personal connection and be heard. She has given this presentation and delivered workshops to organizations across North America, ranging from healthcare, education, non-profit, government and corporate clients, adapting to meet the unique needs of the audience.

Takeaways

Participants will learn:

  • How storytelling changes the way our brain processes and connects with information
  • The elements of an impactful story
  • The role of emotions and facts to help ensure different personality types make a connection
  • How to integrate storytelling to improve your communications style (in both your professional and personal life)
  • To share their stories with confidence
Delivery Options:
  • 1-hour keynote presentation (no group discussion) Note: Can be modified to meet time requirements, ex. 45 to 90 minutes
  • 3-hour workshop (small group discussion and exercises)

BONUS: Participants will leave with a worksheet and e-book to help in story development and implement their learnings.

Get the eBook

5 Tips for Impactful Storytelling
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