Keynote & Workshop

How to Manage Crisis Communications

Overview

A crisis can happen at any time, throwing an organization into a tailspin. How you communicate to your internal and external audiences is key to limiting the severity, impact and duration of the crisis. It can also make the difference of protecting your reputation or having your reputation destroyed.
 
Cynthia breaks down the elements of a crisis – pre (planning), during (managing the crisis) and post (lessons learned), walking through the role of communications at each step. Learn how to prepare, take control and ensure lessons learned are implemented to help your organization plan for the next event. Don’t let a crisis be the first time you think about your response, resulting in confusion and mixed messages. 

Takeaways

Participants will learn:

  • The importance and elements of crisis communications planning
  • Common pitfalls to avoid at all stages of a crisis
  • How to respond with a cool head and proactive strategy when a crisis hits
Delivery Options:
  • 1-hour keynote presentation (no group discussion)
    Note: Can be modified to meet time requirements, ex. 45 to 90 minutes
  • 3-hour workshop (small group discussions and exercises)

BONUS: Participants receive an e-book summarizing the content covered to help implement learnings.

Get the eBook

5 Steps to Communicating in a Crisis