How to Share your Story with the Media

While many organizations seek media coverage, few have a clear plan or understanding of how to work with the media. As a former journalist and newspaper editor, Cynthia shares insights on how to share stories that will actually get picked up and give interviews that make people tune-in.
 
Cynthia helps people gain the skills and confidence to work with the media, pitch stories and conduct impactful media interviews. Content covered includes an overview of media relations (who are the media, what interests them), understanding key messaging, how to pitch to the media, interview techniques as well as responding to difficult questions. We will also look at what makes an interesting story, making the human connection.