More training topics with Cynthia.
Cynthia’s 6 topics core topics are just the beginning. Here are other topics for presentations and workshops.
Gone are the days of putting up a website and walking away. For your website to get traffic and connect with your audience it needs to be updated regularly as well as referenced on social media and other websites. This helps increase your SEO (search engine optimization which means it’s not lost on Google searches), and shares your content with people who don’t visit your site. You’ll learn tips on maximizing content, distribution channels (Medium, LinkedIn articles, social media) and how to keep your website fresh.
A communications audit is used to take the pulse of an organization’s formal and informal communications processes, while measuring their effectiveness and identifying gaps. It helps organizations avoid spinning their wheels and getting frustrated by ineffective communications. It does this by measuring what’s working, what’s not working and where to make meaningful improvements to communications processes. Cynthia walks participants through the planning and execution phases so they have the tools and confidence to measure their communications.
As a mom advocating for a child with a disability, Cynthia shares her tools, techniques and life lessons to help parents and caregivers proactively advocate to get the care and support needed in school and healthcare. These practical tips will, backed by real-life examples, will take the fear out of advocacy and build confidence.
Participants will learn how to be clear in their communications with families to avoid confusion and make a personal connection. Cynthia shares how to prepare for difficult conversations in advance so you feel more confident, grounded and focused.
The key to successful issues management is taking control early on and ensuring a coordinated approach – both internally and with key external partners. Learn essential tools and techniques to minimize the impact and duration of a negative issue. To avoid having your issue dragged through the media or becoming water cooler chatter, Cynthia helps participants identify red flags early on, common pitfalls that complicate an issue and how to get control by developing an issues management team.
As a former newspaper editor, Cynthia has read her share of bad press releases. Learn what grabs the reporter’s attention and what common errors encourage the reporter to hit delete. Cynthia walks participants through each element of writing a press release, outlining common mistakes and tips on improving readability. Don’t waste your time writing a press release that reads like a sales sheet. Rather, learn how to tell a story that interests reporters and resonates with your audience.
Need some help preparing for a tough meeting or presentation? Or do you want some tips on how to handle difficult media interviews? Cynthia highlights common pitfalls and how to be in control when answering tough questions. To avoid getting pinned in the corner and on the defensive, learn how to stay clear on your messaging, and take control in tough situations.
Giving a media interview involves planning, key messaging, body language awareness, as well as an understanding of the various media and their needs. There is a lot to think about before you pick up the phone and return a reporter’s call or stand in front of a camera. As a former reporter, Cynthia shares tips and techniques to ensure your story is told. She helps take the fear and uncertainty out of media interviews so you can have the confidence and skills to conduct an impactful media interview.
Social media can be one of the most cost effective and strategic ways to reach your audience. It’s also the most confusing and overwhelming tool for many businesses. In this presentation, Cynthia demystifies the various platforms (Facebook, X, Instagram, LinkedIn and more). Participants will learn how to select the best platform, the importance of content planning, how to not suck at Facebook live, and other tips and tools to rock social media.
The switch from in-person to virtual meetings requires new skills to ensure people are engaged and participating. As someone who spends a lot of time online, Cynthia shares some tips on how to moderate meetings, stay focused, generate conversation and get the most of your time online.
Many people listen for the next opportunity to talk rather than truly listening to what the other person is actually saying. This can cause conflict and confusion, as the other person does not feel truly heard. In this presentation, Cynthia breaks down the various elements of active listening, to help you be more engaged in your next conversation. It will help minimize frustration, for both you and the speaker, and allow you to have less conflict and more memorable conversations (which ultimately makes you look better).
At the scene of any big fire or car accident are reporters – both professional and civilian (people with iPhones watching everything you do). Drawing upon her experience as an emergency information officer for large-scale events, Cynthia provides practical media relations training for all fire fighters, whether they’re a spokesperson or not (just because they aren’t giving an interview doesn’t mean they’re not being recorded). Learn not only how to prepare for formal interviews, but how to avoid getting into hot water on a call (respecting privacy laws, limiting black humour and back of truck conversations).